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Steve Johnson of Pragmatic Marketing (www.pragmaticmarketing.com) won the closely contested Software Idol competition at Business of Software 2007. Johnson's presentation centered on a market-driven model for managing and marketing technology software.
Congrats to Steve and the other finalists: Geoff Perlman of Real Software; Bob Walsh of 47hats.com; Jeffrey Gordon, author of the Software Licensing Handbook; and Jerry Foster of Plexus Systems.
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Joint CEO of Red Gate Software and organiser of the Business of Software conference. Read More.
How do you price your software? Is it art, science or magic? This usefully short book will help you get the theory, practical advice and case studies you need to stop you reaching for the dice.
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Is there a link to the presentations? Thanks.
Posted by: Jack DeWitt | November 12, 2007 at 03:01 PM
I'm hoping to post the videos up on the BoS facebook group this week some time (http://www.facebook.com/group.php?gid=7006257142)
Posted by: Neil Davidson | November 12, 2007 at 03:26 PM