Seth Godin to speak at Business of Software 2008
When Simon and I first set up Red Gate eight and half years ago, neither of us had a clue about marketing. We had to learn fast. One of the first books I read about marketing was Seth Godin's Permission Marketing. Here's how Seth explains introduces it in his blog:
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
Seth has gone on to write a total of 7 books, and has released the most popular eBook of all time. I only subscribe to a handful of RSS feeds, but his is one of them. If you want to get ahead in the Business of Software then you should subscribe to Seth's RSS feed too.
So, I'm really chuffed to announce that Seth is going to speak at Business of Software 2008.I've been wanting to hear him speak ever since I first came across Seth back in 1999, and it looks like my wish will finally be granted.
Subscribe to the RSS feed
Impressive! I've been a subscriber to Seth's feed for about 4 months now and it's definitely one of the most consistently useful blogs I read. That's quite a feather in the conference's cap!
Posted by: Evan Meagher | March 25, 2008 at 11:10 PM