Setting up your own software company: not as glamorous, or easy, as you think

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Andrew Clarke has got a great post about setting up on your own, over at Simple-Talk. Here's an excerpt:

I knew from experience that this was something that any good programmer had to get out of his system. There is a deep-set fallacy that if software is well-written, and full of features, then it will sell. This is like saying that a well-performed song will get to the top of the singles chart by sheer merit. The analogy is fairly close, because in both cases one has to hit the zeitgeist, the spirit of the age. Quality helps one's chances, but is, by itself, insufficient.

You can read the rest at the following URL:

http://www.simple-talk.com/opinion/opinion-pieces/selling-software/

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