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August 18, 2008

Business of Software 2008 - final program available

The final program for Business of Software 2008 is now available. You can download it from the following URL:

http://downloads.businessofsoftware.org/BusinessOfSoftware2008.pdf

As well as some great speakers (Seth Godin, Joel Spolsky, Dharmesh Shah and many more) what's exciting me most is the opportunity to discuss the business of software with all the attendees. Here's how Joel Spolsky put it:

Personally I learned the most from a hallway conversation with the head of sales at Red Gate where I learned how (and why) to hire an inside sales department; that hallway conversation was game changing for Fog Creek

That's just one part of what Joel wrote. It's worth reading the whole quote, so here's the link again:

http://news.ycombinator.com/item?id=202220

To help make those casual social interactions happen better, we're doing three things. Firstly, we've set up a conference social networking site so delegates can find out who else is going, figure out who they want to meet and set up meetings in advance. Secondly, attendees are guaranteed mild social anxiety - putting strangers around a table and asking them to talk about something will probably kindle interesting interactions. Thirdly, there will be plenty of beer at the party on Wednesday evening.

The conference is getting close (it starts on September 3rd), but there's still time to book. Book in the next 5 days (before August 22nd) and you'll get the special price of $1,595. On Saturday, the price goes up to the full price of $1,795. See the conference web site for more details.

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About Neil Davidson

Joint CEO of Red Gate Software and organiser of the Business of Software conference. Read More.

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Business of Software 2010

a Joel on Software conference

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October 4th-6th

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