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At last year's conference, Seth gave an inspiring talk on the title of "Why marketing is too important to be left to the marketing department". Make sure you watch it until the end, where he gives a preview of his (then upcoming) Tribes talk.
Here it is:
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Joint CEO of Red Gate Software and organiser of the Business of Software conference. Read More.
How do you price your software? Is it art, science or magic? This usefully short book will help you get the theory, practical advice and case studies you need to stop you reaching for the dice.
Boston
October 4th-6th
Just finished watching the video, absolutely cracking with great points made by Seth - just a shame I didn't get to see the talk first hand!
Posted by: Ash Young | August 01, 2009 at 01:27 PM
Absolutely priceless.
Thank you for this! This is up there as the #1 presentation speaker-skills-wise and content-wise for the things I am interested in.
Jon Kragh
Posted by: Jon Kragh | August 05, 2009 at 01:45 AM
It's not playing.
Posted by: Dave | August 18, 2009 at 06:27 PM
oh that figures, it only works in IE...nice compatibility cross browser.
Posted by: Dave | August 18, 2009 at 06:28 PM
Anybody else having issues with the video? Works fine on Firefox 3.5.2 on my Mac.
Posted by: Neil Davidson | August 18, 2009 at 06:49 PM
Readers may like to check out my Seth Godin Mind Map which captures many of his great marketing ideas from listening to his video talks on YouTube & Ted.com http://www.mindmapinspiration.com/seth-godin-mind-map-paul-foreman/
Posted by: Paul | August 21, 2009 at 10:05 AM
Sorry to rain on Mr Grodin's parade but the popup toaster patent (1,394,450 (US) issued October 18, 1921) is held by Charles Strite [ http://www.ideafinder.com/history/inventions/toaster.htm ]
Posted by: msbpodcast | August 28, 2009 at 02:43 PM
The invention was not the toaster, but sliced bread - or rather an automated bread slicer. Otto Rohwedder did invent that (somewhat surprisingly the toaster was invented 7 years prior to the sliced bread that generally goes in it).
Posted by: Niall Litchfield | August 28, 2009 at 05:01 PM
Works fine in Firefox 3.0.13 on Ubuntu Linux
Posted by: Rupert Bruce | September 03, 2009 at 04:20 PM
Thanks for sharing information,why marketing is important to successful of company.
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Posted by: jayson | March 31, 2010 at 05:51 AM