Video of Geoffrey Moore at Business of Software 2009

One of the highlights of last year’s business of software conference was Geoffrey Moore’s talk about innovation. Everybody’s told me the same thing: this session changed the way they do business. For me it was the insight that you need to differentiate between what you have to do brilliantly and what you just need to do well enough. Too often, we get these categories mixed up. We spend too much time overcooking the meat and not enough effort on the sauce.

Here’s the video. Set aside an hour of your time and watch it.

 

I’ll be posting up videos from the other speakers over the next few weeks. Subscribe to my blog feed or follow me on twitter to stay up to date.

Registration for Business of Software 2010 is now open. If you’re at all interested in building long-term, profitable software businesses then come and meet 400 like-minded people and hear Joel Spolsky, Seth Godin, Dharmesh Shah, Jason Cohen, Eric Ries and many others. It’s in Boston, October 4th-6th 2010. Find out more at the Business of Software conference web site.

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Comments

[robert954]

Thanks for this video. It is very useful for management software user........

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